Kara Swisher

Recent Posts by Kara Swisher

Yahoo CEO Carol Bartz: The Full D7 Session (Unexpurgated!)


Yes, Yahoo CEO Carol Bartz did indeed drop the F-bomb on BoomTown quite expertly in an onstage interview at the seventh D: All Things Digital conference recently–and, yes, it was both expected and enjoyable.

(In this picture above, she is clearly trying to hypnotize Kara with her stare.)

But that’s not all the voluble leader of the long-troubled Internet company said in what was a sassy, funny and very lively session at D7.

Discussing the future prospects for Yahoo (YHOO), her reasons for taking the top job at the company, the state of the advertising market, what she thought about Yahoo’s relationships with Google (GOOG) and Microsoft (MSFT), and more, Bartz’s colorful personality was on full display.

She even managed to tease News Corp. (NWS) head Rupert Murdoch, who was sitting in the front row during the interview (News Corp. owns Dow Jones, which owns this site).

And whether one thinks about whether Bartz can save the Silicon Valley icon or not–although she disputed the notion that Yahoo needs saving in the interview–and revive its innovative spirit, it will certainly be interesting watching her try.

Here’s the full video of the session: